Real estate commissions and incentives have traditionally benefited the industry more than the consumer. Whether a customer is looking to buy, sell, or lease, I’m building a family of Houston-based brands designed to change that through cash rebates, lower commissions, transparent pricing, and better technology.
I’m Tucker May, a real estate broker and the founder of Crimson Endeavors. After more than a decade in the Houston market, I’ve seen where the traditional model falls short—and where a better business can create real value.
I develop every company from the ground up, from the offer and brand to the website, customer experience, and automation behind it
Full service. Smart pricing.
List your Houston home from just 1%.
Full-service home listings at a fraction of the usual commission — three tiers from 1% to 1.5%, with a live savings calculator so sellers see exactly what they keep.
Visit the site →Buy smart. Get more back.
25% of the buyer-agent commission, back to you.
Buyer representation that rebates 25% of the commission — framed as what it really is: the buyer's money. Includes an interactive rebate calculator and full buyer guides.
Visit the site →Smart leasing. Real returns.
Every special surfaced + 25% cash back.
Houston apartment locating that surfaces every active leasing special, compares true cost side by side, and rebates 25% cash back after move-in — free to renters, always.
Visit the site →Questions, partnerships, or a project of your own — I'm always happy to talk shop.